Makeup artist-founded beauty brand offering high-quality, cruelty-free cosmetics designed to empower wearers through positive affirmations.
ORIGIN
Hong Kong
PRICE TIER
premium
Founded in 2017 by makeup artist Natasha Moor, this cosmetics line was born from her desire to create high-quality, long-lasting essentials for all skin tones. Moor, a renowned bridal makeup artist, was inspired by the transformative power of makeup to instill confidence in women. This mission is at the core of the brand, which started after Moor's philanthropic work with women in shelters, where she saw firsthand how makeup could be a tool for empowerment. The product line, which includes liquid lipsticks, concealers, and eyeliners, features shade names with positive affirmations like "Fearless," "Game Changer," and "Conquer" to uplift the wearer.