natori

Founded in 1977 by former Wall Street executive Josie Natori, The Natori Company began with the idea of bringing a Filipino embroidered blouse to the US market. On a whim, a Bloomingdale's buyer suggested lengthening it into a nightshirt, sparking the creation of a brand that redefined lingerie from merely functional to a form of personal expression. Rooted in the founder's Filipino-American heritage, Natori's signature is a harmonious blend of Eastern art and Western design, created to feel like a personal treasure. The brand's philosophy, “where life and luxury meet,” is evident in its core products, which include elegant sleepwear, comfortable loungewear, and a celebrated collection of bras known for their superior fit and feel, such as the iconic Feathers bra.

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