New York-based lifestyle brand known for its distinctive East-West aesthetic and luxurious, comfortable lingerie and loungewear.
ORIGIN
USA
PRICE TIER
premium
Founded in 1977 by former Wall Street executive Josie Natori, The Natori Company began with the idea of bringing a Filipino embroidered blouse to the US market. On a whim, a Bloomingdale's buyer suggested lengthening it into a nightshirt, sparking the creation of a brand that redefined lingerie from merely functional to a form of personal expression. Rooted in the founder's Filipino-American heritage, Natori's signature is a harmonious blend of Eastern art and Western design, created to feel like a personal treasure. The brand's philosophy, “where life and luxury meet,” is evident in its core products, which include elegant sleepwear, comfortable loungewear, and a celebrated collection of bras known for their superior fit and feel, such as the iconic Feathers bra.