naturalizer

Established in 1927 by the Caleres company (then the Brown Shoe Company), Naturalizer was founded on the revolutionary idea of creating shoes designed specifically to the contours of a woman’s foot. For nearly a century, it has built its reputation on delivering “the shoe with the beautiful fit,” a promise of elegant, timeless styles with exceptional comfort and all-day wearability. The brand’s offerings include a range of pumps, flats, boots, and sandals, historically crafted from materials like leather and suede. While once perceived as a brand for an older demographic, Naturalizer is actively modernizing its identity to engage new generations of consumers by collaborating with design firms and launching targeted campaigns. This revitalization involves a renewed focus on inclusivity, exemplified by its large range of sizes and widths and its 'Contoured Calf' technology for boots. A pivotal recent development is the appointment of stylist June Ambrose as Global Ambassador and Creative Director, a move intended to merge the brand's heritage with a more fashion-forward vision, with her first collections slated for 2026.