Modern wellness house known for its minimalist, plant-based bath and body care and sculptural, sustainable packaging.
ORIGIN
United States
PRICE TIER
premium
Founded in 2019 in California by JP Collett and Jamie Leilani Pelayo—whose background in herbalism and global medicinal practices shapes the brand's holistic approach—natureofthings is a modern wellness house rooted in the enduring wisdom of nature. The brand focuses on elemental beauty, creating sensorial bath, body, and haircare essentials that emphasize the synchronicity of body, mind, and the natural world. Known for its minimalist aesthetic, natureofthings presents its formulas in heavy, stone-textured glass and unconventional compostable vessels, reflecting a deep commitment to environmental consciousness. The core offerings include restorative floral bath soaks, cooling body balms, and gentle scalp polishes, all crafted from potent plant-based and mineral ingredients like volcanic ash, Moroccan lava clay, and botanical extracts.