Japanese streetwear label known for its oversized, City Boy-inspired takes on classic American preppy staples.
ORIGIN
Japan
PRICE TIER
contemporary
Relaunched in 2020 under the creative direction of renowned stylist Akio Hasegawa, Nautica Japan is a regional offshoot of the classic American heritage brand, operated by Daytona International. Hasegawa, a former fashion director at Popeye magazine, fundamentally reshaped the label’s identity by infusing it with his signature "City Boy" aesthetic—a style defined by exaggerated proportions, relaxed layering, and a deep appreciation for 1990s streetwear.