London-based womenswear label known for its whimsical, folklore-inspired designs, hand-painted prints, and exaggerated feminine silhouettes.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2018 by Siberian-born designer Naya Rea, her eponymous London-based label translates traditional folklore and personal storytelling into whimsical, highly feminine womenswear. Rooted in her heritage, the brand’s aesthetic is defined by exaggerated doll-like silhouettes, delicate textures, and muted color palettes that evoke a sense of nostalgia. Naya Rea is celebrated for its intricate craftsmanship, featuring one-of-a-kind hand-painted prints, subtle embroidery, and signature details like oversized detachable collars and scallop trims.