A New York-based brand offering minimalist, comfortable underwear and loungewear without lace, padding, or frills.
ORIGIN
United States
PRICE TIER
premium
Launched in 2014 by co-founders Marissa Vosper and Lauren Schwab, Negative Underwear was born from a desire to create intimates for the modern woman. Operating out of New York, the duo, who came from careers in brand consulting and finance, identified a gap between functional basics and overly embellished lingerie. They built the brand on a philosophy of “less is more,” stripping away unnecessary padding, bows, and lace to focus on high-quality materials, exceptional fit, and minimalist design. The brand’s mission is to help women feel confident and comfortable in their own skin.