Premium childrenswear brand known for its whimsical, European-inspired dresses and artisanal occasion wear for little girls.
ORIGIN
Singapore
PRICE TIER
premium
Founded in 2009 by Nelly Chen, Nellystella is a premium childrenswear label that brings a whimsical, European-inspired sensibility to little girls' wardrobes. Inspired by her own formative years in Europe, Chen designs each collection with a focus on imaginative, daydream-like aesthetics, hand-drawing the brand's signature prints herself. The brand is best known for its ethereal tulle dresses, delicate floral prints, and playful silhouettes that balance upscale tradition with everyday comfort.