netta

Founded in 2019 by New Yorker Jordan Kanegis, Netta began as a college hobby and evolved into a highly conscious swimwear label. The brand's name, which is the founder's family nickname and the Hebrew word for 'sprout', reflects its mission of mindful growth and sustainability. Netta positions itself in defiance of fast fashion, taking a holistic approach that considers both social and environmental impacts throughout its production process. This philosophy is evident in its core practice of creating pieces intended to last a lifetime.

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