neuw
A Swedish-Australian denim brand fusing Scandinavian design with a culture of music and vintage craft.
ORIGIN
Australia
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2009 by three friends from Stockholm and Melbourne, Neuw Denim is an independent brand built on a fusion of Scandinavian minimalism and casual Australian style. The concept of 'Vintage Revision' is central to its identity; co-founder and creative director Pär Lundqvist began the project by tailoring pieces from his extensive personal archive of historic denim. This respect for traditional pattern-making and craftsmanship informs the brand’s modern, culture-driven collections for men and women.
Featured Items
Sister Ray Jeans
$155.00
Razor Skinny Cropped Jeans
$145.00
Studio Shirt
$96.00
Berlin Leather Jacket
$650.00
Sister Ray Jeans
$155.00
Razor Skinny Cropped Jeans
$145.00
Studio Shirt
$96.00
Berlin Leather Jacket
$650.00
Learn More
Neuw Denim shakes up brand ethos in 2025
Australian fashion trade publication Ragtrader reports on Neuw Denim's 2025 rebrand, including a new logo and a strategic shift from its fashion roots to a broader lifestyle brand, mentioning co-founder Pär Lundqvist.
NEUW
This brand profile from retailer Wakakuu provides a concise summary of Neuw's founding story, detailing its 2009 launch by three friends and the influence of Creative Director Pär Lundqvist's work with vintage denim in Brussels.