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new amsterdam surf association

Dutch streetwear label challenging traditional surf culture with an urban, cold-water aesthetic and graphic-heavy designs.

ORIGIN

Netherlands

PRICE TIER

contemporary

SPECIALIZATION

UNISEX

Founded in 2018 in Amsterdam by former professional windsurfer Paul Zeper, New Amsterdam Surf Association challenges the sun-soaked clichés of traditional surf culture. Rooted in the harsh realities of cold-water surfing in the North Sea—specifically the industrial backdrop of Wijk aan Zee—the brand reimagines surfwear through a distinctly urban, European lens.

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