American athletic footwear brand known for its heritage craftsmanship, performance running technology, and influential lifestyle sneakers.
ORIGIN
USA
PRICE TIER
premium
Founded in Boston in 1906 by English immigrant William J. Riley, New Balance began as a specialist in arch supports designed to improve shoe fit. This foundation in comfort and orthopedics informed its evolution into athletic footwear, culminating in the 1961 release of the Trackster, the first running shoe available in variable widths. This commitment to fit and performance remains central to the brand's identity, distinguishing it in a competitive sportswear market. While New Balance offers a wide array of athletic apparel and equipment, its core products are performance running shoes and heritage-inspired lifestyle sneakers, such as the iconic 574 and 990 series.