new balance x auralee

Founded in 2015 by Ryota Iwai, Auralee has established itself as a quiet powerhouse in Japanese fashion, and its ongoing partnership with New Balance translates this obsession with textile quality into footwear. Iwai, a designer who famously travels to Mongolia to source baby cashmere personally, approaches these sneaker collaborations not as branding exercises but as extensions of his label’s "materials-first" philosophy. The result is a series of understated, highly coveted releases that strip back the sporty aggression of standard New Balance models in favor of sophisticated, monochromatic palettes and superior textures.

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