Avant-garde Japanese menswear label reimagining American heritage footwear with technical hybrids and reconstruction.
ORIGIN
Japan
PRICE TIER
luxury
A recurring, high-profile collaboration between Boston-based athletic giant New Balance and Japanese designer Junya Watanabe’s menswear label, a sub-brand of the Comme des Garçons empire. Launched as a consistent seasonal partnership around 2019, the project is defined by Watanabe’s signature “techno-couture” approach—blending utilitarian functionality with avant-garde reconstruction.