new balance x junya watanabe man

A recurring, high-profile collaboration between Boston-based athletic giant New Balance and Japanese designer Junya Watanabe’s menswear label, a sub-brand of the Comme des Garçons empire. Launched as a consistent seasonal partnership around 2019, the project is defined by Watanabe’s signature “techno-couture” approach—blending utilitarian functionality with avant-garde reconstruction.

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