Athlete-driven collaboration blending vintage court aesthetics with functional training gear and a youth-empowerment ethos.
ORIGIN
USA
PRICE TIER
premium
Founded in 2021, New Balance x Rich Paul is a partnership between the Boston-based sportswear giant and the influential sports agent and Klutch Sports Group founder. Rooted in a shared mission to empower youth and challenge the status quo, the collaboration bridges the gap between on-court performance and off-court lifestyle. The partnership has evolved into two distinct pillars: limited-edition sneaker releases, such as the highly coveted 550 and 2010 models featuring premium suedes and vintage-inspired palettes (creams, lavenders, deep burgundies), and "Klutch Athletics," a standalone training apparel line launched in 2023.