American heritage headwear brand defined by the iconic 59FIFTY fitted cap and official sports partnerships.
ORIGIN
USA
PRICE TIER
mid
Founded in 1920 by German immigrant Ehrhardt Koch in Buffalo, New York, New Era Cap began as a family-owned venture to revolutionize the quality of fashion headwear before pivoting to baseball caps in the 1930s. As the exclusive on-field supplier for MLB, NFL, and NBA, the brand is the undisputed authority in sports headwear, best known for the 59FIFTY—the structured, high-crown "fitted" cap that became a canvas for self-expression.