Italian niche fragrance house known for its gender-neutral Extraits de Parfum and unconventional, craft-focused design.
ORIGIN
Italy
PRICE TIER
luxury
Launched in 2022 by the Milan-based perfume company HIC Beauty, New Notes is a contemporary fragrance brand that operates beyond traditional perfumery codes. The house is built on a philosophy of creating gender-neutral scents that explore new olfactory directions by blending the finest natural raw materials with advanced hi-tech molecules. This approach results in disruptive and subversive compositions that are rich in nuance and contrast, offering an unconventional elegance. The fragrances are all Extraits de Parfum, ensuring an intense and persistent presence.