new york's bathhouse

Founded in 2019 in Williamsburg, Brooklyn, by real estate investor Travis Talmadge and hospitality operator Jason Goodman, Bathhouse is a modern social wellness destination that reimagines traditional bathing culture for a performance-driven audience. Designed to bridge the gap between a spartan Russian banya and a luxury spa, the brand eschews performative pampering in favor of functional recovery and communal socializing. Its striking, subterranean spaces—crafted in collaboration with the Rockwell Group—feature a moody, futuristic aesthetic that founders describe as having a "Dune" or "Blade Runner" sensibility.

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