New York-based social wellness destination known for its design-forward contrast therapy and communal, performance-driven approach to recovery.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2019 in Williamsburg, Brooklyn, by real estate investor Travis Talmadge and hospitality operator Jason Goodman, Bathhouse is a modern social wellness destination that reimagines traditional bathing culture for a performance-driven audience. Designed to bridge the gap between a spartan Russian banya and a luxury spa, the brand eschews performative pampering in favor of functional recovery and communal socializing. Its striking, subterranean spaces—crafted in collaboration with the Rockwell Group—feature a moody, futuristic aesthetic that founders describe as having a "Dune" or "Blade Runner" sensibility.