newland

Founded in 2007 by Bruno Da Reggi and Maria Vinci, who brought over 30 years of experience in knitwear production, Newland is an Italian brand specializing in high-performance technical sportswear. Operating from the Italian Alps, the brand is defined by its commitment to blending sophisticated style with functional innovation, all produced exclusively in Italy. The core of Newland’s collection is its proprietary DHtech fabrics, a range of polypropylene microfibers that offer exceptional thermal insulation, breathability, and comfort for demanding outdoor activities, particularly skiing. The brand’s apparel includes base layers, mid-layers, sweaters, and jackets for men, women, and children, characterized by contemporary, tailored fits and often featuring elegant jacquard patterns inspired by Nordic traditions.

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