French fashion brand known for its 70s rock-inspired, vintage-washed casualwear and customizable badge details.
ORIGIN
France
PRICE TIER
contemporary
Newtone is a French fashion brand founded in 2017 by brothers Yohann and Julien Tobie, who draw inspiration from 1970s rock music, American road movies, and vintage thrift culture. Operating out of a workshop in Marseille, the brand specializes in casualwear that captures an authentic, lived-in aesthetic. Newtone is best known for its signature distressed t-shirts, oversized sweatshirts, and relaxed joggers, all of which undergo specific dyeing and washing treatments to achieve a patinated, retro look.