niceness
Japanese label known for its artisanal craftsmanship, vintage-inspired silhouettes, and eclectic use of rare textiles.
ORIGIN
Japan
PRICE TIER
luxury
Founded in Tokyo in 2017 by designer Yuichi Goh—who honed his material-first approach at Miyake Design Studio—NICENESS operates on the simple philosophy that "just good is good." The brand merges Eastern and Western cultural references, drawing inspiration from 1950s rockabilly, 1970s glam, and 1990s alternative dance to create a wildly eclectic yet cohesive wardrobe. NICENESS is celebrated for its obsessive commitment to textiles, often incorporating bespoke fabrics, traditional Indian techniques, and upcycled Japanese kimono silks into its collections.
Featured Items
"HALSEY" Space Convertible Trousers CORAL
$237.00
"CLIFF" Deer Leather Half Sleeve Blouson O.CAMEL
$1,166.00
"JOJO" Cloisonne Deadstock Buckle Belt - Caiman Leather CHARCOAL
$966.00
"BAXTER 6" NN SPIRAL BANGLE 6mm SILVER
$909.00
"HALSEY" SPACE CONVERTIBLE TROUSER CORAL
$451.00
"DAVE" Miles Best OLIVE MULTI
$1,288.00
"HALSEY" Space Convertible Trousers CORAL
$237.00
"CLIFF" Deer Leather Half Sleeve Blouson O.CAMEL
$1,166.00
"JOJO" Cloisonne Deadstock Buckle Belt - Caiman Leather CHARCOAL
$966.00
"BAXTER 6" NN SPIRAL BANGLE 6mm SILVER
$909.00
"HALSEY" SPACE CONVERTIBLE TROUSER CORAL
$451.00
"DAVE" Miles Best OLIVE MULTI
$1,288.00