American menswear brand from the founder of Joe Boxer, known for its playful and modern take on classic tailoring.
ORIGIN
USA
PRICE TIER
mid
Launched in 2013 by Joe Boxer founder Nick Graham, the eponymous menswear label brings a refreshing irreverence to classic American style. After identifying a gap in the market for accessible and creative men's clothing, the Canadian-born designer established the brand in New York City to serve what he calls the “Perennial Millennial”—a consumer defined by a youthful spirit rather than a specific age. The brand's core lies in taking traditional menswear staples like suits, dress shirts, and ties and infusing them with unexpected patterns, bold colors, and a sense of fun, a design approach Graham has termed “Post-Prep.”