Kids' performance sportswear blending Nike technology with Russell Wilson's high-energy, streetwear-inspired design codes.
ORIGIN
USA
PRICE TIER
mid
Founded in 2021 by NFL quarterback Russell Wilson and singer Ciara, 3BRAND is a children’s sportswear label that merges professional athletic performance with high-energy streetwear culture. Born from Wilson’s desire to create a legacy of empowerment, the brand operates in partnership with Nike and Haddad Brands, leveraging top-tier technical fabrics like Dri-FIT while maintaining an accessible, youth-focused aesthetic. The collections are defined by their bold, graphic-heavy approach—featuring vibrant camo prints, oversized logos, and motivational slogans that reflect the couple’s “Why Not You?” philosophy.