Global lifestyle brand that pioneered the luxury beach club concept, known for its signature all-white décor.
ORIGIN
USA
PRICE TIER
luxury
Founded by Jack and Lucia Penrod in 1998, Nikki Beach began as a garden café in Miami Beach to honor the life of Jack’s daughter, Nicole. It quickly evolved into the original luxury beach club concept, merging music, dining, entertainment, and fashion. The brand’s “Celebrating Life” philosophy is expressed through its global locations in destinations like Saint-Tropez, Dubai, and Saint Barth, which are recognized for their signature all-white décor, poolside entertainment, and upscale, energetic atmosphere.