nixon

Founded in 1997 in Encinitas, California, Nixon was established by Andy Laats and Chad DiNenna to create quality watches that reflected the action sports lifestyle. The founders, who had backgrounds in the action sports industry, wanted to fill a void in the market for timepieces that catered to surfers, skateboarders, and snowboarders. Nixon's design approach merges a clean aesthetic with robust functionality, resulting in iconic products ranging from durable digital tide watches to street-inspired analog designs like the Time Teller and the oversized 51-30 Chrono. The brand quickly gained a following by distributing through specialty boardsport and fashion retailers and fostering deep connections to the culture by sponsoring world-class athletes and collaborating with influential bands and artists. In recent years, Nixon has emphasized sustainability, introducing collections made from recycled ocean plastics. This blend of cultural authenticity, functional design, and environmental responsibility defines the brand's enduring appeal.