no idea
South Korean footwear label known for its exaggerated "Wide Dough" silhouettes and avant-garde approach to classic styles.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2020 by South Korean designer Kim Moo-hong, NO IDEA is a conceptual footwear and fashion label that subverts traditional menswear codes through exaggerated proportions and avant-garde construction. Operating under the MPROPA umbrella, the brand has carved a distinct niche in the luxury streetwear market with its signature "Wide Dough" and "Big Foot" series—footwear that reimagines classic silhouettes like loafers, derbys, and slippers with inflated, cartoonish soles and distorted volumes.
Featured Items
Big Foot 2 Lace Up Derby
$530.00
Foot Document Envelope Derby
$560.00
Foot 2 Zip 2 Layer Boots
$615.00
Foot Curved Wingtip Derby
$585.00
Big Foot Symmetrical Derby
$645.00
Big Foot Derby
$500.00
Foot Square Derby
$530.00
Big Foot Orthrus Boots
$820.00
Big Foot 2 Lace Up Derby
$530.00
Foot Document Envelope Derby
$560.00
Foot 2 Zip 2 Layer Boots
$615.00
Foot Curved Wingtip Derby
$585.00
Big Foot Symmetrical Derby
$645.00
Big Foot Derby
$500.00
Foot Square Derby
$530.00
Big Foot Orthrus Boots
$820.00