no problemo

Founded in 2009 by Sofia Prantera and Fergus Purcell, Aries is a London-based label that merges high-fashion sensibilities with streetwear aesthetics. Prantera, a Central Saint Martins graduate with a background in skate-centric brands, and Purcell, a renowned graphic artist, created Aries to bridge the gap between luxury and underground culture. The brand is known for its irreverent graphic language, most notably the "No Problemo" slogan, which has become a signature and recently launched as a standalone brand.

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