nobull

Founded in 2015 in Boston by former Reebok executives Marcus Wilson and Michael Schaeffer, NOBULL was born out of a frustration with flashy athletic marketing. The founders, both avid CrossFitters, set out to create a no-nonsense brand focused purely on performance and durability. NOBULL quickly built a cult following within the CrossFit community, eventually becoming the title sponsor of the CrossFit Games. The brand is best known for its signature minimalist training shoes, which utilize durable SuperFabric to withstand rigorous workouts, alongside a range of streamlined activewear.

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