Hawaiian-owned home décor brand known for its authentic, culturally inspired textiles and sophisticated island aesthetic.
ORIGIN
United States
PRICE TIER
premium
Founded in 2018 by native Hawaiian textile designer Jalene Kanani Bell, NOHO HOME is a Honolulu-based lifestyle and home décor brand that reimagines the island aesthetic. Rooted in the Hawaiian concept of noho—meaning to exist, to dwell, or to come from—the brand brings authentic cultural artistry into everyday living spaces. Bell, a veteran of the commercial flooring and textile industry, launched the brand to fill a void in the market for sophisticated, culturally accurate Hawaiian design that moves beyond cliché tropical motifs.