A Korean lifestyle beauty brand telling stories through minimalist fragrances and gentle body care rituals.
ORIGIN
South Korea
PRICE TIER
premium
Founded in Seoul in 2019 by Haeyoung Cha, Nonfiction is a lifestyle beauty brand that translates personal narratives into unique scents. Born from the founder's passion for beautifully scented products and the desire to create moments of introspection, the brand centers on fragrances and body care designed to be part of a daily ritual. Nonfiction’s core philosophy is to use scent as a medium for self-discovery, moving away from curated online personas and toward a more authentic self. The product range includes perfumes, body washes, lotions, and hand creams, all formulated with high-quality raw materials and clean, plant-based ingredients, excluding parabens, sulfates, and phthalates.