Sustainable solutionwear brand known for its hemp-based adhesive bras and inclusive, skin-tone-matched "boob tape."
ORIGIN
USA
PRICE TIER
mid
Founded in 2021 by Astrid Montalta, a former finance professional of Mexican-Swiss heritage, NOOD was born from a desire to create a sustainable, inclusive alternative to synthetic shapewear. Frustrated by the lack of eco-friendly options in the "solutionwear" market, Montalta developed the brand’s signature "Game Changer" adhesive bra using hemp—a durable, biodegradable fiber that offers superior support without the plastic waste typical of traditional boob tapes. The brand is headquartered in New York and positions itself at the intersection of ethical fashion and high-performance lingerie.