noodle & boo

Noodle & Boo was founded in 2003 by Christine Burger, a former tech executive, after she struggled to find effective products for her own children’s eczema and sensitive skin. The brand was born from a desire to create luxury baby skincare that blends pharmaceutical-grade efficacy with gentle, natural ingredients. The core of the collection includes nourishing lotions, tear-free shampoos, and soothing body washes, all developed to protect the delicate skin of newborns and babies. The products are known for their signature light, powdery scent and creamy textures, appealing to parents seeking a safe yet sophisticated option. Made in the USA, every formula is hypoallergenic and clinically tested, avoiding common irritants like parabens, phthalates, and sulfates. This commitment to high-quality, safe ingredients has established the brand as a trusted name in premium baby care, often found in high-end department stores and boutiques. Beyond its product philosophy, Noodle & Boo operates with a strong charitable mission, donating a significant percentage of its profits each month to organizations supporting children in need. This philanthropic focus is central to the brand's identity, which was inspired by the founder's personal mission to help vulnerable children.