Northern California-based surf and skate brand known for its regional pride and laid-back streetwear.
ORIGIN
United States
PRICE TIER
affordable
Founded in the early 1990s in Pacifica, California, by Shawn Rhodes and Greg Savin, Nor Cal Clothing Co. began as an extension of a local surf shop before evolving into a standalone lifestyle brand. Rooted deeply in the coastal and skate culture of Northern California, the brand was built to represent regional pride and a laid-back, authentic attitude.

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