Women-founded baby brand known for its innovative, escape-proof organic cotton swaddles and sleepwear.
ORIGIN
United States
PRICE TIER
premium
Founded in 2020 by digital content creators and best friends Nora Mansour and Ani Yemenidjian, Norani Baby was born out of their personal struggles with infertility and the everyday challenges of new motherhood. Based in Los Angeles, the brand emerged after two years of research and development to solve a common parenting pain point: babies breaking out of their swaddles.