The American grooming brand of Dutch company Philips, known for pioneering the rotary electric shaver and high-tech design.
ORIGIN
Netherlands
PRICE TIER
premium
Norelco is the American brand identity for the personal care and grooming products of the Dutch electronics giant, Philips. Introduced to the U.S. market in 1948, the name Norelco—an acronym for “North American Philips Electrical Company”—was created to avoid trademark conflicts. The brand quickly established itself as a leader in the men’s grooming industry with its innovative rotary electric shaver, a technology it continues to refine. Its product line is synonymous with male grooming, featuring iconic lines like the classic rotary shavers, the versatile OneBlade hybrid trimmer and shaver, and the Bodygroom series for full-body manscaping.