nostos

Founded in 2025 by Jackie Mayol, a self-described nostalgia addict, Nostos is a New York-based niche fragrance brand built around the sensory power of memory. Developed in collaboration with renowned indie perfumer Marissa Zappas, the brand explores the bittersweet longing for the past—translating hyper-specific memories into wearable, conceptual scents. The brand’s visual identity leans into a playful yet melancholic aesthetic that sets it apart from traditional perfume houses.

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