London-based sleepwear brand known for its sustainably sourced silk pajamas, whimsical prints, and versatile loungewear.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in London in 2015 by a collective of young designers, Not Just Pajama reimagines traditional sleepwear as versatile, everyday luxury. The brand is built around sustainably sourced mulberry silk, offering a core lineup of classic pajama sets, slip dresses, and whimsical accessories designed to be worn both in bed and out in the world. Known for its playful yet elegant aesthetic, the label frequently incorporates charming details like contrast piping, Peter Pan collars, and quirky embroidery—such as dachshunds or Greco-Roman motifs—into its collections.