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not just pajama

London-based sleepwear brand known for its sustainably sourced silk pajamas, whimsical prints, and versatile loungewear.

ORIGIN

United Kingdom

PRICE TIER

premium

Founded in London in 2015 by a collective of young designers, Not Just Pajama reimagines traditional sleepwear as versatile, everyday luxury. The brand is built around sustainably sourced mulberry silk, offering a core lineup of classic pajama sets, slip dresses, and whimsical accessories designed to be worn both in bed and out in the world. Known for its playful yet elegant aesthetic, the label frequently incorporates charming details like contrast piping, Peter Pan collars, and quirky embroidery—such as dachshunds or Greco-Roman motifs—into its collections.

Featured Items

A MIDSUMMER AFTERNOON NOON LONG PAJAMA SET

A MIDSUMMER AFTERNOON NOON LONG PAJAMA SET

$478.00

PLAID PRINTED BANDEAU TOP AND SHORTS IN BROWN PRINT

PLAID PRINTED BANDEAU TOP AND SHORTS IN BROWN PRINT

$314.00

GLOSS OF WATER HYDRASILK LUXE ROBE

GLOSS OF WATER HYDRASILK LUXE ROBE

$355.00

TWILL LONG SET IN BLUE PRINT

TWILL LONG SET IN BLUE PRINT

$444.00

IVORY BRIDE-TO-BE SILK LONG ROBE WITH REMOVABLE FEATHERS

IVORY BRIDE-TO-BE SILK LONG ROBE WITH REMOVABLE FEATHERS

$342.00

DIAMOND POODLES CONTRAST SILK PAJAMAS SET

DIAMOND POODLES CONTRAST SILK PAJAMAS SET

$396.00

EYE MASK IN BLACK

EYE MASK IN BLACK

$157.00

BIAS-CUT RHINESTONE AND FEATHER SLIP DRESS IN BLACK FEATHERS

BIAS-CUT RHINESTONE AND FEATHER SLIP DRESS IN BLACK FEATHERS

$587.00