Parisian house known for its modern, rock-chic approach to luxurious and ethically-sourced cashmere knitwear.
ORIGIN
France
PRICE TIER
premium
Founded in Paris in 1998 by Olivier Criq and Jean-Pascal Candau, Not Shy was created to shake up the traditional codes of cashmere. From its design studio in the historic Sentier district, the brand infuses a modern, rebellious spirit into its collections, blending the softness of high-quality cashmere with materials like leather, suede, silk, and lace. The house is known for its complete wardrobe of knitwear, including signature ponchos, sweaters, and cardigans that feel both timeless and contemporary. Not Shy is aimed at women who seek effortless, stylish, and comfortable pieces with a unique, assertive edge.