Los Angeles-based luxury streetwear label known for its upcycled vintage garments, custom dyes, and distressed aesthetic.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2021 by Italian-American designer Alfredo Settimio—formerly of The Great China Wall and Yeezy—Not So Normal is a Los Angeles-based luxury streetwear label rooted in the city's rich vintage culture. Settimio leverages his extensive background in garment treatment to create a brand that breathes new life into archival pieces. The label is defined by its commitment to local craftsmanship, with all pieces meticulously hand-repaired and produced in the USA using upcycled materials and recycled organic cotton.