Lifestyle brand known for its colorful, feel-good home decor, stationery, and everyday accessories.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2020 by siblings Tanisha and Kartik Uchil, Notcoy is a lifestyle and home accessories brand built on the belief that color transforms everyday spaces. Originally launched with a focus on expressive, non-traditional greeting cards and stationery, the brand has since expanded into a broader range of joyful, design-forward objects for the home and daily routine. The product lineup features bold, pastel-hued aesthetics across categories like plush bath towels, vibrant tote bags, patterned rugs, and playful drinkware.