A gender-inclusive clean beauty line known for its multi-use, plant-based skincare and commitment to activism.
ORIGIN
USA
PRICE TIER
premium
Founded in 2016 by makeup artist Gloria Noto, Noto Botanics is a Los Angeles-based clean beauty brand born from a desire for inclusivity and transparency in the wellness industry. Noto, a member of the LGBTQIA+ community, launched the line from her kitchen to create a space for identities she felt were underrepresented in beauty. The brand is built on a philosophy of multi-use, gender-fluid, and minimalist essentials, using high-performing, plant-based ingredients. Core products include the Deep Serum, Moisture Riser Cream, and versatile Multi-Bene Sticks for lips and cheeks, all designed for a wide range of skin types and tones.