An LA-based label transforming vintage finds and recycled materials into edgy, one-of-a-kind garments.
ORIGIN
USA
PRICE TIER
luxury
Founded by Alfredo Settimio, the original designer behind The Great China Wall, NOTSO NORMAL is a Los Angeles-based brand built on a foundation of reconstruction and sustainability. The label gives new life to hand-selected vintage garments, which are meticulously repaired, reprocessed, and upcycled into entirely new creations. This focus on reclaimed materials is complemented by new, locally-made pieces crafted from organic and recycled cotton, with all production taking place in the USA. The brand’s design approach is rooted in creating pieces that feel both vintage and modern.