nou

Founded in 2021 by Alexia Ioannou—a former fashion marketer and daughter of Real Housewives of New Jersey star Dina Cantin—nou began as a cult-favorite vintage curation studio before evolving into a standalone footwear label in 2025. Rooted in Ioannou’s lifelong obsession with maximalist, early-2000s aesthetics and her mother’s extensive designer shoe archive, the Los Angeles-based brand reclaims bold, statement-making style. Rejecting the quiet luxury trend, nou embraces vibrant prints, rich textures, and playful details, offering a loud, unapologetic approach to modern footwear.

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