Family-owned American brand known for its affordable, high-quality supplements and natural products since 1968.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1968 by physical chemist Elwood Richard, NOW Foods emerged from a Chicago-area health food store with a mission to make healthy living affordable. Still family-owned, the Illinois-based company has become a cornerstone of the natural products industry, trusted for its commitment to quality and value. The brand’s extensive portfolio includes dietary supplements, natural foods, sports nutrition, essential oils, and personal care products, all manufactured with an emphasis on clean ingredients and transparency. A key strength is its state-of-the-art, in-house manufacturing and laboratory testing, where tens of thousands of analyses are performed monthly to ensure potency and purity.