German contemporary menswear brand known for its timeless, sustainable basics and modern, casual tailoring.
ORIGIN
Germany
PRICE TIER
contemporary
Founded in 2012 in Düsseldorf, Germany, by Christian Schütt and Sascha Reuter, NOWADAYS is a contemporary menswear brand focused on modern, casual tailoring and elevated everyday essentials. The brand’s aesthetic is rooted in timeless design, offering a refined approach to classic menswear with subtle twists and unique details. NOWADAYS is known for its versatile product lines, which include ultra-soft organic cotton T-shirts, structured knitwear, smart nylon bomber jackets, and relaxed shirting. The collections emphasize a clean, understated style that transitions seamlessly across casual and smart-casual occasions.