California-based fragrance brand offering genderless, expressive scents designed to disrupt traditional beauty standards.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2024 by Shaun Neff in El Segundo, California, NOYZ is a modern fragrance brand built to disrupt the hyper-filtered fantasy of the traditional perfume industry. Neff, a seasoned brand entrepreneur, partnered with renowned Robertet perfumer Jérôme Epinette to create a line of genderless, expressive scents rooted in raw, authentic storytelling. The brand’s ethos centers on "scent unfiltered," encouraging wearers to embrace the messy and imperfect realities of life rather than aspirational perfection.