nud

Founded in 2021 by Sagardeep and Debasmita in Kolkata, India, NUD (New Unique Desi) is an ethnic wear brand that blends traditional Indian craftsmanship with contemporary silhouettes. The founders, driven by a vision to offer thoughtfully designed fashion rooted in cultural heritage, initially launched the label to provide modern Indian women with unique alternatives to fleeting trends. In 2026, the brand entered a strategic collaboration with Manish Saraf of Guru Kripa Textiles, rebranding as New Unique Desi to expand its reach and textile capabilities.

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