Canadian beauty brand known for its vegan, skincare-infused sunless tanning and glow-enhancing products.
ORIGIN
Canada
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2017 by Canadian entrepreneurs Mahay and Geneviève, NUDA was created as a safe, sunless alternative to traditional tanning. The brand first established itself by developing innovative spray tan solutions and providing in-depth education for professional artists before expanding into a direct-to-consumer line. NUDA’s core philosophy centers on achieving a healthy, sun-kissed glow without UV damage, integrating potent skincare actives into its tanning science. The product range includes self-tanning mousses, lotions, face tan waters, and serums, all formulated to be vegan, cruelty-free, and free from parabens and sulfates.
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A detailed profile of the founders, Mahay Dumas and Geneviève Beaulieu, outlining their journey from professional airbrush tanning to launching a consumer product line focused on safe, sunless alternatives.

An anniversary retrospective detailing the brand's evolution since 2017, highlighting its expansion from professional training to a holistic 'sunless lifestyle' brand with a 5-step skincare approach.

While primarily a broader industry piece on inclusivity, this article contextualizes the cultural shift in 'nude' beauty products, a movement relevant to NUDA's positioning in the Canadian market.