nudestix

Launched in 2014, Nudestix was founded in Toronto by veteran beauty product developer Jenny Frankel and her two teenage daughters, Ally and Taylor. The brand was born from the younger generation’s desire for an easy, less-is-more approach to beauty, contrasting with the heavy artistry popular at the time. Nudestix champions a minimalist and multi-tasking philosophy, built around a core of award-winning chubby makeup crayons for the eyes, lips, and cheeks that are designed to be drawn on and smudged with fingers, eliminating the need for complex tools. Their hero products, the ‘Nudies’ sticks, deliver a fresh-faced, natural look that enhances features rather than masking them.

See more