Italian streetwear brand known for its connection to electronic music culture and oversized, graphic-driven designs.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in Rimini, Italy, in 2012 by creative director Valerio Farina, Numero 00 emerged from the local club scene with a distinct streetwear perspective. The brand's name, a nod to the founder's surname and the finest grade of flour, reflects a commitment to refined yet raw design. Initially gaining traction with graphic t-shirts, the label has evolved to offer a full range of men's and women's apparel, including oversized hoodies, asymmetric jackets, and jogger pants. Its design language is deeply intertwined with electronic music, expressed through collaborations with DJs and music festivals like Music On, Pacha, and Panorama.
$174.00
$171.00
$24.00$110.00
$63.00$111.00
$283.00$378.00
$154.00
$171.00
$174.00
$171.00
$24.00$110.00
$63.00$111.00
The official founder story of Numero 00, detailing creative director Valerio Farina's vision for the brand which emerged from the Italian club scene in 2012, blending streetwear with a refined design ethos.
A look at the SS19 capsule collection from Italian streetwear brand Numero 00 and iconic sportswear label LOTTO, which draws inspiration from football and the sea, featuring thermo-reactive garments.