Italian streetwear brand known for its connection to electronic music culture and oversized, graphic-driven designs.
ORIGIN
Italy
PRICE TIER
premium
Founded in Rimini, Italy, in 2012 by creative director Valerio Farina, Numero 00 emerged from the local club scene with a distinct streetwear perspective. The brand's name, a nod to the founder's surname and the finest grade of flour, reflects a commitment to refined yet raw design. Initially gaining traction with graphic t-shirts, the label has evolved to offer a full range of men's and women's apparel, including oversized hoodies, asymmetric jackets, and jogger pants. Its design language is deeply intertwined with electronic music, expressed through collaborations with DJs and music festivals like Music On, Pacha, and Panorama.